L'Histoire de la Collaboration entre Nike Jordan et le rappeur Travis Scott

The History of the Collaboration between Nike Jordan and rapper Travis Scott

A collaboration that has become cult

Travis Scott, American rapper with millions of fans, has become in a few years one of the most influential ambassadors of the Jordan brand. Since his first collaboration with the brand in 2017, Travis Scott has multiplied collaborations with Jordan, offering exclusive and ultra-limited models that delight collectors and sneaker fans.

Travis Scott has been a sneakerhead since he was young. Growing up in Houston, he was fascinated by the Air Jordans, which he saw on the feet of his basketball idols like Michael Jordan or Kobe Bryant. Since then, he has made sneaker collecting one of his passions, amassing an impressive collection of exclusive and rare models.

In 2017, Travis Scott signed his first collaboration with Nike and Jordan, offering an exclusive Air Force 1 "Cactus Jack". Since then, he has multiplied partnerships with the brand, offering increasingly exclusive and limited models. The collaboration between Travis Scott and Jordan has become one of the most cult in the world of sneakers.

A long-awaited collaboration

Travis Scott is known for wearing exclusive pairs to his concerts, often before their official release. This is how he unveiled the Air Jordan 4 "Cactus Jack" during one of his concerts in 2018, causing a real frenzy among sneakerheads. Since then, his public appearances have been eagerly awaited by fashion and streetwear fans, who scrutinize the smallest details of his outfits and sneakers.

The collaboration between Travis Scott and Jordan has become a reference in the world of sneakers, with exclusive and ultra-limited models selling for gold on the resale market. The new Air Jordan 1 Retro Low OG SP Travis Scott Olive should also be a resounding success with sneaker fans, who appreciate the creativity and originality of this cult collaboration.

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